“This is um my idea. Um … I believe that it is uh probably going to work because I believe that it will hopefully target our audience.” Convinced? Me neither… Here is how to avoid this kind of introduction.
So you see an ad, it’s got one of those cool anti-gravity poses with water or paint flying off the person. Look cool huh? But what is that ad saying? If done right simplicity can be very effective. Copying trends can be a huge “oops.”
You’ve got a great idea, you’re confident about it, and you’ve spent days developing the concept. But all this means nothing unless you present it in a clear and efficient way.
