Archive for the ‘How-to’ category
Best Free Downloadable Graphic Design Books
December 30th, 2010logotype concept: overcoming creative block in logo design
February 25th, 2010
We’ve all been there: tight schedule, and no fuel for the fire. How does one combat the dreaded block? There are lots of interesting ways that will instantly produce results. Let’s try them out.
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Master Series: Massimo Vignelli
February 3rd, 2010
Massimo Vignelli was born in Milan, Italy. He is a designer who has done work such as package design, furniture design, public signage and showroom design through Vignelli Associates. He has said, “If you can design one thing, you can design everything,” and this is reflected in his broad range of work. Vignelli works firmly within the Modernist tradition, and focuses on simplicity through the use of basic geometric forms in all of his work. He has worked with companies such as IBM and American Airlines.
Best practices for logo/trademark design
January 30th, 2010
What sets a good trademark apart from an awful one? Why do some trademarks endure and others experience complete overhauls? Lets find out.
Creating effective names
January 23rd, 2010
A lot of companies end up failing or spending millions that shouldn’t be spent after creating a ridiculous name that makes no sense and doesn’t describe what they do. Avoid the headache and start out with a bang. Here are some criteria to create a great name.
Design process: from step zero to final
December 26th, 2009
No one does that…Or do they? One thing graphic designers don’t do enough of is thumbnails. We should take industrial designers as a model and do more thumbnails. This is where true ideas and solid concepts come from. So what do you need to get started? Lets find out…
How to develop a brand/concept/logo.
December 22nd, 2009
Client contacts you and says they need a project by tomorrow. You say, no sweat and get the pencil and paper out, boot up your computer and you realize you have absolutely no inspiration. what now? Well do not fret my friend! here is an effective and quick way to develop a solid concept.
Avoiding crutch words
December 20th, 2009
“This is um my idea. Um … I believe that it is uh probably going to work because I believe that it will hopefully target our audience.” Convinced? Me neither… Here is how to avoid this kind of introduction.
“do’s” & “don’t do’s” of design
December 7th, 2009
[image via jaxestudios.com]
So you see an ad, it’s got one of those cool anti-gravity poses with water or paint flying off the person. Look cool huh? But what is that ad saying? If done right simplicity can be very effective. Copying trends can be a huge “oops.”
Giving an effective Presentation.
December 4th, 2009