Here we build your concept skills. Here is where all substantial designers start. Some designers prefer to design just to design, and tend to stay at the same level all their lives.  The focus here is to get your brain in gear and create solid concepts. Who does it you ask? How about Nike, Apple, Coca-Cola, they all do it and it’s why they have endured.

Concept Genius was started by Łukasz Wieczorek. He has worked full time in the industry for 10 years and has had his work featured on MTV, ESPN, USA Network and more. This blog is created to help develop concepts in various ways. It’s focus is on design, but not confined to it. The creative process is meant for everyone, even if your an author or comic book artist. The ideas and posts presented here are written for almost any creative.