simplicity isn’t always just presentational, sometimes might be just the idea. Here are some great examples to draw inspiration from.

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Advertising Agency: McCann Erickson Thailand
Art Director: Noppadon Shinkhem
Photographer: Chubcheevit
Published: November 2007

close up:

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Directors: Rodrigo Almeida, Tales Bahu
Art Director / Illustrator: Danilo Boer
Copywriter: Romero Cavalcanti
Published: October 2007

“It´s faster than you think: the PSR 14,4 LI-2 cordless screwdriver.”

Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Hamburg, Germany
Creative Direction: Sascha Hanke, Timm Hanebeck
Graphics: Kathrin Seupel
Photography: Annika Rose, Andreas Mock
Senior-Project manager: Inga Gerckens

Art Director: Julien Hablainville
Copywriter: Julien Sens
Published: December 2007

Advertising School: School of Visual Arts, New York, USA
Creative Director / Professor: Jeffrey Metzner
Art Director / Copywriter: Raisa Ivannikova
Illustrator: 3D Graphics: Christopher Toon
Published: Spring 2007

Advertising Agency: Grabarz & Partner, Germany
Creative Directors: Ralf Heuel, Patricia Pätzold, Ralf Nolting
Art Director / Illustrator: Julia Elles
Copywriter: Laura Müller-Rossbach

Advertising Agency: Serviceplan Hamburg / München, Germany
Creative Directors: Axel Thomsen, Alexander Schill
Art Director: Jonathan Schupp
Copywriter: Francisca Maass

Advertising Agency: Promoseven, Dubai, UAE
Creative Director / Copywriter: Ali Ali
Art Director: George Azmy
Illustrator/3D: Furia
Photographer: Jaime Mandelbaum

Advertising Agency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Creative Director / Copywriter: Subun Khow
Art Director: Supparat Thepparat
Photographer: Anuchai Sricharunputong, Nok Pipattungkul, Remix Studio Bangkok
Retoucher: Remix Studio Bangkok
Copywriter: Kongpope Siriwattanagarn

Advertising Agency: Ogilvy & Mather Hong Kong
Creative Directors: Eugene Tsoh, Gavin Simpson
Art Directors: Eugene Tsoh, Roy Yung
Copywriter: Thomas Tsang
Illustrator: Kim Ho
Photographer: Jacky Ip
Aired: April 2007

Advertising Agency: JWT India, Mumbai
Creative Directors: Agnello Dias, Nandita Chalam
Art Director: Vijay Solanki
Account Executive: Anita Gupta
Copywriter: Vijay Solanki
Photographer: Avadhut Hembade
Illustrator: Deepak Jadhav

close up:

Advertising Agency: Publicis Malaysia

the worlds questest lawnmower.

Advertising Agency: Serviceplan, Dritte Werbeagentur, Munich, Germany
Creative Director: Christoph Everke
Art Director: Alexander Nagel
Copywriter: Cosimo Möller
Managing Director: Stefanie Kandt

Advertising Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Art Director: Marco Sluijter
Copywriter: Dieuwer Bulthuis
Photographer: Mieke Meesen

Advertising Agency: BBDO Proximity, Malaysia
Executive Creative Director: Ronald Ng
Creative Director: MUN
Copywriters: Kevin Le, Ronald Ng
Art Directors: MUN, Eric Hor, Gary Lim, Willeon Leong, Hans Lee
Illustrator: Gary Lim
Account Supervisor: Dong Hyun Yoo
Advertiser’s Supervisor: Sally Hong

close up:

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Directors: Adam Weber, Hennie Stander
Art Director: Wihan Meerholz
Copywriter: Dan Parmenter
Photographer: Seppi Hochfellner
Released: May 2008

Brief:
Communicate the strength of Scottex kitchen paper towels to restaurant owners.

Solution:
We created a mailing made from real Scottex kitchen paper towels. These mailings were posted ‘as is’, without an envelope, and sent to restaurants all over Belgium. After a successful series within Belgium (see result) we decided to take things a step further… literally. So we used our agency in New York and a befriended agency in Tokyo. The agencies then sent out a new series of mailings to Belgian restaurants.

Results:
A big hand for the Belgian and world’s postal services! All the mailings we first sent out to test the concept in Belgium arrived without any damage. Same went for almost all the mailings we sent in the second round (from NY, Tokyo and Ushuaia). We called all the restaurants to check if and how the mailing was received. 98% of all the mailings reached the restaurants in a perfect state and was considered super original and convincing. Even the series posted from Ushuaia, the world’s most southern city, made it all the way to Belgium.

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Directors: Carsten Van Berkel, Stefan Leendertse
Account Directors: Patrick Clymans, Philippe De Cleen

Your pin money. His life fountain!
Please help build water tanks in dry regions of West China, to improve the living conditions there.

Advertising Agency: Mccann HeaithCare, Shanghai, China
Creative Director: Kevin Lee
Art Directors: Band Bai, Richie Zhao
Copywriters: Ben Chen, Ben Yu, Vivan xie

Advertising Agency: Sukle Advertising & Design, Denver, USA
Creative Director: Mike Sukle
Art Directors: Andy Dutlinger, Jeff Euteneuer
Copywriter: Jim Glynn
Photographer: Brian Mark
Retouching: Matt Carpenter
Published: July 2008

24 hour online tracking

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Directors: Michael Wong, XiaoChen Li
Copywriter: Yue Song
Account Service: Mary Jane Butler, Raina Zhang

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